Gunther, Rita Gunther <br/><br/>
MarketBusters : 40 strategic moves that drive exceptional business growth 
by Rita Gunther McGrath and Ian C. MacMillan 
 - Boston:   Harvard Business School Publishing Corporation  2005 
 - viii, 264p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591391237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>customer experience<br/>customer relations<br/>exploit emerging opportunities<br/>exploit industry shifts<br/>handbooks<br/>management<br/>manuals<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MCG