TY  - BOOK
AU  - Gunther, Rita Gunther
AU  - MacMillan, Ian C.
TI  - MarketBusters : 40 strategic moves that drive exceptional business growth
SN  - 1591391237
U1  - 658.4012 
PY  - 2005///
CY  - Boston: 
PB  - Harvard Business School Publishing Corporation
KW  - case study
KW  - customer experience
KW  - customer relations
KW  - exploit emerging opportunities
KW  - exploit industry shifts
KW  - handbooks
KW  - management
KW  - manuals
KW  - strategic planning
ER  -