Nunes, Paul <br/><br/>
Mass affluence : 7 new rules of marketing to today's consumer 
by Paul Nunes and Brian Johnson 
 - Boston:   Harvard Business School Publishing  2004 
 - xvii, 269p., notes, ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>1591391962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>affluent consumers<br/>consumer behavior<br/>consumer satisfaction<br/>consumers<br/>customer reach<br/>marketing<br/>product management<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.8  / NUN