TY  - BOOK
AU  - Nunes, Paul
AU  - Johnson, Brian
TI  - Mass affluence : 7 new rules of marketing to today's consumer
SN  - 1591391962
U1  - 658.8 
PY  - 2004///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - affluent consumers
KW  - consumer behavior
KW  - consumer satisfaction
KW  - consumers
KW  - customer reach
KW  - marketing
KW  - product management
KW  - United States
ER  -