Rangan, V. Kasturi <br/><br/>
Transforming your go-to-market strategy : the three disciplines of channel management 
by V. Kasturi Rangan with the research assistance of Marie Bell 
 - Boston:   Harvard Business School Press  2006 
 - x, 289p., notes, bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591397668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business logistics<br/>channel value chain<br/>management<br/>mapping industry<br/>marketing channels<br/>physical distribution of goods<br/>stewardship in action
<br/><br/><label>Dewey Class. No.: </label>658.87  / RAN