TY  - BOOK
AU  - Reichheld, Fred
TI  - The ultimate question : driving good profits and true growth
SN  - 1591397839
U1  - 658.1554 
PY  - 2006///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - consumer satisfaction
KW  - customer loyalty
KW  - customer relations
KW  - design winning customer strategies
KW  - development community
KW  - employee loyalty
KW  - employee motivation
KW  - enterprise story
KW  - leadership
KW  - measurement rules
KW  - net promoter score (NPS)
KW  - satisfaction survey fail
KW  - success in business
ER  -