Cravens, David W. <br/><br/>
Strategic marketing management cases (With Floppy) 
by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden 
 - 6th ed. 
 - Boston:   Irwin McGraw-Hill  1998 
 - xiii, 624p., app., ind.  25 cm x 20 cm 
 - The Irwin/MGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071161759 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>market driven strategy<br/>market orientation<br/>market strategies<br/>marketing<br/>marketing relationship<br/>strategies
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA