Fallon, Pat <br/><br/>
Juicing the orange : how to turn creativity into a powerful business advantage 
by Pat Fallon and Fred Senn 
 - Boston:   Harvard Business School Publishing  2006 
 - xi, 228p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591399270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>best media for the message<br/>brand's voice<br/>business brand<br/>consumer brand<br/>creative ability in business<br/>establishing and leveraging a category advantage<br/>marketing<br/>marketing a network<br/>marketing environment<br/>product management<br/>rethinking customer engagement<br/>serious branding problem
<br/><br/><label>Dewey Class. No.: </label>658.802  / FAL