Atkin, Douglas <br/><br/>
The culting of brands : when customers become true believers 
by Douglas Atkin 
 - New York:   Penguin Group   2004 
 - xix, 230p., notes, bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591840279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>cult in born<br/>customer loyalty<br/>identity (Psychology)<br/>management<br/>marketing<br/>symbolism<br/>tension
<br/><br/><label>Dewey Class. No.: </label>658.8343  / ATK