TY  - BOOK
AU  - Atkin, Douglas
TI  - The culting of brands : when customers become true believers
SN  - 1591840279
U1  - 658.8343 
PY  - 2004///
CY  - New York: 
PB  - Penguin Group 
KW  - brand name products
KW  - cult in born
KW  - customer loyalty
KW  - identity (Psychology)
KW  - management
KW  - marketing
KW  - symbolism
KW  - tension
ER  -