Wipperf�rth, Alex <br/><br/>
Brand hijack : marketing without marketing 
by Alex Wipperf�rth 
 - New York:   Penguin Group  2005 
 - vii, 280p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591840783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand choice<br/>brand loyalty<br/>brand name products<br/>consumer behavior<br/>marketing<br/>marketing without marketing<br/>public property<br/>trible marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / WIP