TY  - BOOK
AU  - Wipperf�rth, Alex
TI  - Brand hijack : marketing without marketing
SN  - 1591840783
U1  - 658.827 
PY  - 2005///
CY  - New York: 
PB  - Penguin Group
KW  - brand choice
KW  - brand loyalty
KW  - brand name products
KW  - consumer behavior
KW  - marketing
KW  - marketing without marketing
KW  - public property
KW  - trible marketing
ER  -