Balter, Dave <br/><br/>
Grapevine : the new art of word-of-mouth marketing 
by Dave Balter and John Butman 
 - New York:   Penguin Group  2005 
 - viii, 214p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1591841100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>influentials<br/>products<br/>storytelling<br/>viral marketing<br/>word-of-mouth advertising<br/>word-of-mouth proliferates
<br/><br/><label>Dewey Class. No.: </label>659.13  / BAL