Waters, Robyn <br/><br/>
The Hummer and the Mini : navigating the contradictions of the new trend landscape 
by Robyn Waters 
 - New York:   Penguin Group  2006 
 - xv, 222p., ind.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>1591841364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>extreme relaxation<br/>fads<br/>forecasting<br/>healthy indulgences<br/>luxurious commodities<br/>marketing research<br/>mass customisation<br/>new products<br/>social capitalism<br/>success paradox<br/>trend
<br/><br/><label>Dewey Class. No.: </label>658.83  / WAT