TY  - BOOK
AU  - Waters, Robyn
TI  - The Hummer and the Mini : navigating the contradictions of the new trend landscape
SN  - 1591841364
U1  - 658.83 
PY  - 2006///
CY  - New York: 
PB  - Penguin Group
KW  - consumer behavior
KW  - extreme relaxation
KW  - fads
KW  - forecasting
KW  - healthy indulgences
KW  - luxurious commodities
KW  - marketing research
KW  - mass customisation
KW  - new products
KW  - social capitalism
KW  - success paradox
KW  - trend
ER  -