TY  - BOOK
AU  - Webb, Geoff
TI  - The M bomb : riding the multi channel whirlwind
SN  - 1841121398
U1  - 658.827 
PY  - 2001///
CY  - Milford: 
PB  - Capstone Publishing, Inc.
KW  - brand strategies
KW  - building the customer operating model
KW  - e commerce
KW  - internet
KW  - multi channel tiger
ER  -