McDonald, Colin <br/><br/>
Tracking advertising and monitoring brands 
by Colin McDonald 
 - Oxford:   Admap Publication  2000 
 - 53p., bib.  30 cm x 21 cm 
<br/><br/><label>ISBN: </label>184116061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising measures<br/>behavioural measures<br/>brand commitment<br/>brand measures<br/>track brands<br/>tracking frequency<br/>tracking studies
<br/><br/><label>Dewey Class. No.: </label>659.1  / MCD