TY  - BOOK
AU  - McDonald, Colin
TI  - Tracking advertising and monitoring brands
SN  - 184116061
U1  - 659.1 
PY  - 2000///
CY  - Oxford: 
PB  - Admap Publication
KW  - advertising measures
KW  - behavioural measures
KW  - brand commitment
KW  - brand measures
KW  - track brands
KW  - tracking frequency
KW  - tracking studies
ER  -