Buck, Stephan <br/><br/>
Advertising and the long-term success of the premium brand 
by Stephan Buck foreword by Martin sorrell 
 - Washngton:   World Advertising Research Center  2001 
 - 36p., bib.  30 cm x 21 cm 
<br/><br/><label>ISBN: </label>1841160768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand<br/>brand success<br/>EDLP<br/>FMCG advertising<br/>voiceshare vs. marketshare
<br/><br/><label>Dewey Class. No.: </label>659.1  / BUC