Franzen, Giep <br/><br/>
The mental world of brands : mind, memory and brand success 
by Giep Franzen and Margot Bouwman forward by Wendy Gordan 
 - Oxfordshire:   World Advertising Research Centre  2001 
 - xix, 466p., app., bib., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>1841160814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>associative network<br/>attitudes<br/>behavioural tendencies<br/>brain and memory<br/>brand awareness<br/>brand meanings<br/>brands<br/>emotions<br/>holistic brand research<br/>positioning<br/>relationships<br/>representation<br/>research
<br/><br/><label>Dewey Class. No.: </label>658.827  / FRA