TY  - BOOK
AU  - Franzen, Giep
AU  - Bouwman, Margot
TI  - The mental world of brands : mind, memory and brand success
SN  - 1841160814
U1  - 658.827 
PY  - 2001///
CY  - Oxfordshire: 
PB  - World Advertising Research Centre
KW  - associative network
KW  - attitudes
KW  - behavioural tendencies
KW  - brain and memory
KW  - brand awareness
KW  - brand meanings
KW  - brands
KW  - emotions
KW  - holistic brand research
KW  - positioning
KW  - relationships
KW  - representation
KW  - research
ER  -