Rijkenberg, Jan <br/><br/>
Concepting : creating successful brands in a communication oriented era 
by Jan Rijkenberg 
 - Oxfordshire:   World Advertising Research Center  2001 
 - 120p., ind.  21 cm x 30 cm 
<br/><br/><label>ISBN: </label>1841160903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand development<br/>communication<br/>competetion<br/>existing markets<br/>management phylosophy<br/>market<br/>market shares<br/>old brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIJ