TY  - BOOK
AU  - Rijkenberg, Jan
TI  - Concepting : creating successful brands in a communication oriented era
SN  - 1841160903
U1  - 658.827 
PY  - 2001///
CY  - Oxfordshire: 
PB  - World Advertising Research Center
KW  - brand development
KW  - communication
KW  - competetion
KW  - existing markets
KW  - management phylosophy
KW  - market
KW  - market shares
KW  - old brands
ER  -