Crawford, Merle <br/><br/>
New products management 
by Merle Crawford and Anthony Di Benedetto 
 - 8th ed. 
 - New York:   McGraw-Hill Companies  2006 
 - xx, 540p., bib., app., ind.  23 cm x 19 cm 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0071244336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>concept generation<br/>concept testing<br/>design<br/>development<br/>launch<br/>management<br/>market testing<br/>new products<br/>product protocol<br/>sales forecasting
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA