TY  - BOOK
AU  - Crawford, Merle
AU  - Di Benedetto, Anthony
TI  - New products management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071244336
U1  - 658.575 
PY  - 2006///
CY  - New York: 
PB  - McGraw-Hill Companies
KW  - concept generation
KW  - concept testing
KW  - design
KW  - development
KW  - launch
KW  - management
KW  - market testing
KW  - new products
KW  - product protocol
KW  - sales forecasting
ER  -