Knapp, Duane E. <br/><br/>
The brand mindset : how companies like Starbucks. Whirlpool, and Hallmark Became genuine brands and other secrets of branding success 
by Duane E. Knapp 
 - New York:   McGraw Hill  2000 
 - xxiii, 277p., notes, ind.  24 cm x 6 cm 
<br/><br/><label>ISBN: </label>007134795X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advantage<br/>assessment<br/>blueprint<br/>brand strategy<br/>branding<br/>brandmindst<br/>culturalization<br/>equity<br/>promotion<br/>tools
<br/><br/><label>Dewey Class. No.: </label>658.827  / KNA