Newman, Andrew J.

Retailing : environments and operations by Andrew J. Newman and Peter Cullen - 1st ed. - Australia: Thomson South Western 2002 - xvi, 496p., ind. 25 cm x 19 cm

1861525338


business operation
customer
delivering the product
establishing pricing strategy
international retailing
market structure and control
people in retailing
promoting the store
retailing environment
service
store design and layout
strategic marketing planning

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