Shaw, Robert <br/><br/>
Improving marketing effectiveness : the methods and tools that work best 
by Robert Shaw 
 - London:   Profit books Ltd.  2001 
 - vii, 244, app., notes, glos.  22 cm x 15 cm 
<br/><br/><label>ISBN: </label>1861970544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer satisfaction and loyalty<br/>information technology<br/>marketing strategy<br/>marketing tools<br/>modern myths
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA