TY  - BOOK
AU  - Fletcher, Wiston
TI  - Advertising Advertising
SN  - 1861971214
U1  - 659.1 
PY  - 1999///
CY  - London: 
PB  - Profile Books Ltd.
KW  - advertising
KW  - advertising adds value
KW  - advertising spectrum
KW  - brands are promises
KW  - durable customer law
KW  - product information
ER  -