TY  - BOOK
AU  - Friend, Graham
AU  - Zehle, Stefan
TI  - Guide to business planning
T2  - Economist books (Series)
SN  - 1861974744
U1  - 392.2068 
PY  - 2004///
CY  - London: 
PB  - Profit Books Ltd.
KW  - accounting principles
KW  - business plan
KW  - competitor analysis
KW  - funding issues
KW  - industry
KW  - market analysis
KW  - market forecasting
KW  - risk analysis
KW  - strategic planning
KW  - SWOT
ER  -