TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The 11 immutable laws of internet branding
SN  - 1861976003
U1  - 658.84 
PY  - 2003///
CY  - New York: 
PB  - HarperCollins Publishers Inc.
KW  - advertising law
KW  - brand
KW  - branding
KW  - divergence law
KW  - globalism law
KW  - interactivity
KW  - internet
KW  - internet brand
KW  - internet marketing
KW  - time law
KW  - transformiation
KW  - vanity law
ER  -