Ries, Ries <br/><br/>
The 22 immutable laws of marketing 
by Al Ries and Jack Trout 
 - London:   Profile Books Ltd.  2004 
 - xii, 143p., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>1861976100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>acceleration<br/>attributes<br/>candor<br/>category<br/>division<br/>duality<br/>exclusivity<br/>failure<br/>focus<br/>hype<br/>ladder<br/>law of leadership<br/>line extension<br/>mind<br/>opposite<br/>perception<br/>perspective<br/>resources<br/>sacrifice<br/>singularity<br/>success<br/>unpredictability
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE