TY  - BOOK
AU  - Ries, Ries
AU  - Trout, Jack
TI  - The 22 immutable laws of marketing
SN  - 1861976100
U1  - 658.8 
PY  - 2004///
CY  - London: 
PB  - Profile Books Ltd.
KW  - acceleration
KW  - attributes
KW  - candor
KW  - category
KW  - division
KW  - duality
KW  - exclusivity
KW  - failure
KW  - focus
KW  - hype
KW  - ladder
KW  - law of leadership
KW  - line extension
KW  - mind
KW  - opposite
KW  - perception
KW  - perspective
KW  - resources
KW  - sacrifice
KW  - singularity
KW  - success
KW  - unpredictability
ER  -