TY  - BOOK
AU  - Rosen, Emanuel
TI  - The anatomy of buzz creating word of mouth marketing
SN  - 1861976151
U1  - 658.21 
PY  - 2000///
CY  - London: 
PB  - Profile Books Ltd.
KW  - active seeding
KW  - buzz
KW  - contagious products
KW  - distribution channels
KW  - invisible networks
KW  - network hubs
KW  - viral marketing
ER  -