TY  - BOOK
AU  - Newell, Frederick
TI  - Loyalty.com : customer relationship management in the new era of internet marketing
SN  - 0071357750
U1  - 658.84 
PY  - 2000///
CY  - New York: 
PB  - McGraw-Hill
KW  - crm new skills
KW  - customer communication
KW  - customer relations
KW  - internet marketing
KW  - marketers
KW  - media awaken
KW  - service
KW  - telemarketing
ER  -