Franzen, Giep <br/><br/>
Advertising effectiveness: findings from empirical research 
by Giep Franzen 
 - Oxfordshire:   Admap Publications  1997 
 - xi, 260p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>1870562887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising effects<br/>advertising processing<br/>agenda-setting<br/>ATR process<br/>brand loyalty<br/>communication society<br/>humour works<br/>liking advertising<br/>persuasion
<br/><br/><label>Dewey Class. No.: </label>659.1072  / FRA