Baker, Chris (ed.) <br/><br/>
Advertising works 8 : papers from the IPA advertising effectiveness awards 1994 

 - Oxfordshire:   NTC Publications Ltd  1995 
 - xxxvi, 457p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>1870562992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisers<br/>advertising over the longer term<br/>new brands<br/>new campaigns for previously advertised brands
<br/><br/><label>Dewey Class. No.: </label>659.111  / ADV