Grossinckle, Joshua <br/><br/>
The handbook of online marketing research 
by Joshua Grossinckle and Oliver Raskin 
 - New York:   McGraw Hill, Inc.  2000 
 - xxi, 433p., glos, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0071361146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data collection<br/>development<br/>existing online products<br/>market research<br/>marketing<br/>new product concepts<br/>online marketing research<br/>qualitative<br/>quantitative<br/>quastionnaire design<br/>research process<br/>sampling<br/>secondary<br/>segmentationcompetition<br/>testing<br/>tracking
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRO