TY  - BOOK
AU  - Grossinckle, Joshua
AU  - Raskin, Oliver
TI  - The handbook of online marketing research
SN  - 0071361146
U1  - 658.83 
PY  - 2000///
CY  - New York: 
PB  - McGraw Hill, Inc.
KW  - data collection
KW  - development
KW  - existing online products
KW  - market research
KW  - marketing
KW  - new product concepts
KW  - online marketing research
KW  - qualitative
KW  - quantitative
KW  - quastionnaire design
KW  - research process
KW  - sampling
KW  - secondary
KW  - segmentationcompetition
KW  - testing
KW  - tracking
ER  -