TY  - BOOK
AU  - James, Stuart
AU  - Deighan, Michael
AU  - Kinnear, Thomas
TI  - PharmaSim : marketing management simulation (with Floppy)
SN  - 1885837046
U1  - 658.809615 
PY  - 2001///
CY  - Virginia: 
PB  - Interpretive Software
KW  - management
KW  - pharmasim case
KW  - pharmasim operations guide
KW  - strategy and tactics
ER  -