Sugarman, Joseph <br/><br/>
Advertising secrets of the written word : the utimate resource on how to write powerful advertising copy from one of America's top copywriters and mail order entrepreneurs 
by Joseph Sugarman 
 - 1st ed. 
 - Las Vegas:   Delstar Books  1998 
 - xvii, 312p., app., ind.  26 cm x 19 cm 
<br/><br/><label>ISBN: </label>1891686003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copy<br/>direct mail<br/>direct marketing<br/>human relationships<br/>personal communication<br/>price<br/>proving points<br/>psychological triggers
<br/><br/><label>Dewey Class. No.: </label>659.133  / SUG