Advertising Works 9 : papers from the IPA advertising effectiveness awards
- Oxfordshire: NTC Pub. Ltd. 1997
- xxxiv, 500p., ind. 25 cm x 17 cm
1899314601
AA advertisers advertising over the longer term Barclaycards BBC Education brands BT Business BT Consumer campains for previously advertising brand Daewoo De Beers Felix Frizzell Gold Blend Murphy's Orange Philadelphia Reebok Renault Clio Ross Harper safeway Stella Artois Walker's Crisps