Perrier, Raymond (ed.) <br/><br/>
Brand valuation 

 - London:   Premier Books  1997 
 - xi, 236p., app., bib., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>1900617005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>brand monetisation<br/>brand name<br/>brand strength analysis<br/>brand valuation<br/>branding<br/>brands intellectual property<br/>forecasting for brand<br/>marketing resource<br/>mergers and acquisition
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA