TY  - BOOK
AU  - Perrier, Raymond (ed.)
ED  - Interbrand
TI  - Brand valuation
SN  - 1900617005
U1  - 658.827 
PY  - 1997///
CY  - London: 
PB  - Premier Books
KW  - brand
KW  - brand monetisation
KW  - brand name
KW  - brand strength analysis
KW  - brand valuation
KW  - branding
KW  - brands intellectual property
KW  - forecasting for brand
KW  - marketing resource
KW  - mergers and acquisition
ER  -