D'alessandro, David F. <br/><br/>
Brand war fare : 10 rules for building the killer brand 
by David F. D'alessandro 
 - New York:   McGraw-Hill  2001 
 - xviii, 185p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0071362932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand<br/>brand massage<br/>consumer<br/>destroy<br/>distributors<br/>sponsorships
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAL