TY  - BOOK
AU  - D'alessandro, David F.
TI  - Brand war fare : 10 rules for building the killer brand
SN  - 0071362932
U1  - 658.827 
PY  - 2001///
CY  - New York: 
PB  - McGraw-Hill
KW  - advertising
KW  - brand
KW  - brand massage
KW  - consumer
KW  - destroy
KW  - distributors
KW  - sponsorships
ER  -