TY  - BOOK
AU  - Knight, Don
TI  - The brand management audit
T2  - The portfolio of marketing audits
SN  - 1902433165
U1  - 658.8 
PY  - 2001///
CY  - Cambridge: 
PB  - Cambridge Strategy Publications
KW  - brand identities
KW  - brand management
KW  - interviews
ER  -