Hughes, Arthur Middleton <br/><br/>
The customer loyalty solution : what works and what doesn't in customer loyalty programs 
by Arthur Middleton Hughes 
 - New York:   McGraw Hill  2003 
 - xix, 364p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0071363661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication power<br/>computing lifetime value<br/>customer loyalty programs<br/>customer response<br/>customer services<br/>database marketing<br/>database marketing work catalogers<br/>farewell to the reader<br/>finding loyal customers<br/>management<br/>marketing to customer segments<br/>mirage of CRM<br/>profile marketing<br/>selling on the web
<br/><br/><label>Dewey Class. No.: </label>658.84  / HUG