TY  - BOOK
AU  - Hughes, Arthur Middleton
TI  - The customer loyalty solution : what works and what doesn't in customer loyalty programs
SN  - 0071363661
U1  - 658.84 
PY  - 2003///
CY  - New York: 
PB  - McGraw Hill
KW  - communication power
KW  - computing lifetime value
KW  - customer loyalty programs
KW  - customer response
KW  - customer services
KW  - database marketing
KW  - database marketing work catalogers
KW  - farewell to the reader
KW  - finding loyal customers
KW  - management
KW  - marketing to customer segments
KW  - mirage of CRM
KW  - profile marketing
KW  - selling on the web
ER  -