Bluestein, Abram I.

The customer satisfaction audit : an eight-step approach to ensure that your firm stays focused on customer needs to promote real gain by Abram I. Bluestein, Michael Moriarty and Ronals J. Sanderson - Cambridge: Cambridge Strategy Publications Ltd. 2004 - 102p. 30 cm x 21 cm

1902433580


analyze current capabilities
customer satisfaction
effective customer service program
identify gaps
requirements

658.812 / BLU